Privacy Policy

Last updated: January 2026

At Linnea Wardrobe ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit linneawardrobe.com, how we use it, and the rights you have over your data. By using our website, you agree to the practices described below.

Who We Are

Linnea Wardrobe is an online fashion publication and affiliate website. We curate style guides, product recommendations, and shopping inspiration. When you click certain links on our site and make a purchase, we may earn a commission from the retailer at no additional cost to you. We do not sell products directly, and we do not process payments on our website.

Information We Collect

We collect only the information necessary to operate our website, understand how visitors use it, and improve your experience. This falls into the following categories.

Cookies and Similar Technologies

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

Essential cookies: These are required for the website to function properly, such as remembering your cookie preferences and enabling secure browsing. The site cannot operate correctly without them, so they do not require your consent.
Analytics cookies: These help us understand how visitors interact with our pages — for example, which articles are most popular and how long people stay on a page. This data is aggregated and helps us improve our content. Analytics cookies are only set with your consent.
Affiliate cookies: When you click an affiliate link, our partner retailers may place a cookie on your device to attribute any resulting purchase to Linnea Wardrobe. This allows us to earn a commission and is what keeps our content free. These cookies are managed by the retailer or affiliate network, subject to their own privacy policies.

You can accept or decline non-essential cookies through our cookie banner, and you can change your preferences or delete cookies at any time through your browser settings.

Usage Data

When you browse our website, we automatically collect certain information about how you use it. This may include the pages you visit, the links you click, the date and time of your visit, the length of your session, and the website you came from. We use this information solely to analyze trends and improve our content and layout.

Device and Technical Information

We may collect technical details about the device and browser you use to access our site, such as your device type, operating system, browser type, screen resolution, language settings, and a truncated or anonymized IP address. This helps us ensure our website displays correctly across devices and helps us detect and prevent technical issues or misuse.

Newsletter and Email Collection

If you choose to subscribe to our newsletter, we collect the email address you provide. Signing up is entirely optional and requires your explicit consent. We use your email address only to send you style updates, curated recommendations, and occasional promotions from Linnea Wardrobe.

Every newsletter includes an unsubscribe link, and you can withdraw your consent and stop receiving emails at any time. Withdrawing consent does not affect the lawfulness of any communications sent before you unsubscribed.

How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and secure our website
To understand how visitors use our content and to improve it
To attribute affiliate purchases so we can earn commissions
To send our newsletter to subscribers who have opted in
To comply with legal obligations and enforce our terms

We Do Not Sell Your Data

Linnea Wardrobe does not sell, rent, or trade your personal information to third parties. We do not share your email address or browsing data for others' independent marketing purposes. We only share information with trusted service providers — such as analytics, email delivery, and affiliate networks — who process it on our behalf and are bound by confidentiality obligations.

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:

Consent — for analytics cookies, affiliate cookies, and newsletter subscriptions.
Legitimate interests — for maintaining the security and functionality of our website, provided these interests are not overridden by your rights.
Legal obligation — where we are required to retain or disclose information to comply with the law.

Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

The right to access the personal data we hold about you
The right to correct inaccurate or incomplete data
The right to request deletion of your data
The right to restrict or object to certain processing
The right to data portability
The right to withdraw consent at any time

Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what categories of personal information we collect, the right to request access to and deletion of that information, and the right to opt out of the "sale" or "sharing" of personal information. As stated above, we do not sell or trade your personal data. You also have the right not to be discriminated against for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframes required by applicable law and may need to verify your identity before fulfilling your request.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law. Newsletter data is kept until you unsubscribe, and analytics data is retained in aggregated or anonymized form.

Third-Party Links

Our website contains affiliate and other links to third-party retailers and websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policy of any website you visit through our links.

Children's Privacy

Our website is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at privacy@linneawardrobe.com.